Transera Hotels & Resorts Magazine
Ayo! Responsive put together the first internal magazine for Transera Hotels and Resorts. The publication will eventually be distributed between over 50 Transera hospitality businesses across the Indonesian archipelago.
We were tasked with not only designing the publication but also its entire production organisation and management including hiring writers, photographers and translators through to the final print run and distribution. Editorial and proofing tasks were shared between Ayo and the Client. Below are just a few spreads that appear throughout the publication.
Excerpt: Selamat datang! Welcome to the first edition of Transera, the official in-house magazine of Transera Hotels and Resorts. We hope that you enjoy it and are inspired to visit more of our hotels and resorts as they open over the coming months.
Excerpt: “The sky is the limit” for Indonesian-owned and operated Transera Hotels and Resorts, which has firm plans to grow from a portfolio of two properties in Pontianak, East Kalimantan, and one in Bali to more than 50 throughout Indonesia and South-east Asia in the space of five short years. Kevin Wallace, President Director and Chief Executive Officer of Transera said Indonesia offered unlimited potential for the emergence of an Indonesian and South-east Asian regional hotel and resort brand that catered to the mid-range market of primarily business travelers.
Excerpt: Transera Magazine sat down for a one-on-one interview with Tjiu Thomas Effendy, the highly respected Founder and President Commissioner of Transera Group. In a wide-ranging conversation, Pak Thomas outlined his own personal history, the Group’s ambitious development plans and exactly why business or leisure travelers should always chose the convenience, comfort and hospitality of an affordable Transera-branded hotel or resort.
Excerpt: Transera Hotels and Resorts has a simple goal – to be recognized as the preferred hospitality management company in the Indonesian Archipelago and a true innovator in Asian hospitality. Already a recognized brand name in the industry, Transera has a proven reputation and track record that are well recognized in both the business and leisure market segments. But that is just the beginning.
Excerpt: Positioned in the affordable Four-Star market, the up-scale Transera Grand is focused on delivering exceptional service coupled with guaranteed value. The brand offers a full-service experience in convenient locations satisfying the traveler looking for superior accommodation, affordability, safety and comfort. Each property will have a variety of rooms catering to all major market segments. In addition to its reputation for providing upmarket amenities and services for price-conscious upmarket business or leisure travelers, Transera Grand will offer unmatched additional services, including the Teras Bistro, Teras Café and Dedari Spa signature brands.
Transera Group, best known for its rapid expansion into property development, family entertainment venues, restaurants and hotels and resorts, firmly cemented the reputation of its brand with the opening of the largest water park in South-east Asia in February this year.
The sweeping Transera Waterpark in Bekasi, just 45 minutes from Central Jakarta and an hour from Soekarno-Hatta International Airport, has a total of 23 rides, ranging from spectacular water slides for fearless adults to age-appropriate attractions that are designed to thrill and delight children of all ages.